May 06, 2021  
2020-2021 Catalog 
  
2020-2021 Catalog
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BUS 243 - Personal Selling


Semester Offered: spring only
Personal Selling is an integral part of the promotional mix. In today’s highly competitive market, an effective sales approach which focuses on defining customer’s needs, explaining product value, and ultimately having the customer’s joint agreement in said value is essential to a successful business.
Credits: 3
Prerequisite(s): BUS 212 



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