Dec 02, 2021  
2021-2022 Catalog 
  
2021-2022 Catalog
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BUS 242 - Advertising


Semester Offered: fall only
Advertising examines the fundamentals of advertising as it relates to marketing promotions. This course addresses planning, creating, executing, and monitoring integrated advertising campaigns. Specific topics include print media, broadcast media, copywriting, and international advertising.
Credits: 3
Prerequisite(s): BUS 212 



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