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Cecil College

Aug 26, 2025

2025-2026 Catalog

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Social Media Marketing Certificate

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Award: Certificate

Degree Code: VIDC

Credits: 24

Program Description

This certificate equips students with basic accounting, marketing, web design, and multimedia skills required to succeed in Social Media Marketing. Students can explore a variety of aspects of the Social Media Marketing environment, such as digital marketing analytics, search engine optimization, and 3D printing. Students acquire tools to create, distribute, manage, promote and price products and services in an online environment.

The certificate program courses can be used in satisfying degree requirements.

Program Requirements

BUS 190 - Introduction to Entrepreneurship Credits: 3 or
BUS 212 - Principles of Marketing Credits: 3
SPH 201 - Social Media Communications Credits: 3
VCP 101 - Photography I Credits: 4 or
VCP 210 - Video Production I Credits: 4
VCP 116 - Digital Imaging I Credits: 2
VCP 117 - Digital Imaging II Credits: 2
VCP 144 - Web Design I - Design Fundamentals Credits: 3
VCP 244 - Web Development Credits: 3
VCP 136 - Multimedia Production I Credits: 4 or
VCP 118 - Digital Imaging III Credits: 4

Program Learning Outcomes

Upon successful completion of this certificate, students will also be able to:

Develop a project for a marketable product or service optimized for the web and making use of social media.
Utilize industry standard hardware and software to produce content that is viewable on both past and current technology
Solve issues related to the visual and technical components of publishing web and social media specific content
Produce a portfolio of work that makes them marketable in the job market.
Use industry standard software to record business transactions including sales, receivables, payables and payroll.

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