2024-2025 Catalog
Marketing Certificate
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 Return to: Programs of Study by Department
Award: Certificate
Degree Code: BCMA
Number of Credits: 22
Program Description
The certificate in marketing will prepare students for entry into the field of marketing. The Marketing Certificate addresses identification of customer needs as well as how to communicate information about the products and services to both actual and potential customers. Additionally, this certificate introduces pricing strategies, sales strategies, and specific advertising strategies to help organizations sell their products and services and thus satisfy customer needs and wants.
Transfer Information
Cecil College has articulation agreements with Maryland and regional institutions. Contact your advisor for detailed information.
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Program Outcomes
Upon successful completion of this program, students will be able to:
- Employ strategic marketing skills, including customer segmentation, market planning, and competitive analysis to respond to organizational marketing challenges.
- Effectively communicate value propositions and brand definitions in multiple media formats in the forms of advertising, personal selling and public relations.
- Analyze a target market and develop product, pricing, promotion, and placement strategies to meet customer demands and organizational profit targets.
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Return to: Programs of Study by Department
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