Required Courses

• BUS 207 - Introduction to Public Relations Credits: 3
• BUS 212 - Principles of Marketing Credits: 3
• EGL 101 - College Composition (E) Credits: 3
• VCP 144 - Web Design I - Design Fundamentals Credits: 3

• Program Electives - Select 3 Credits:

  • EGL 211 Technical Writing  - Credits: 3
  • EGL 214 Introduction to Journalism   - Credits: 3

Program Outcomes

Upon successful completion of this program, students will be able to:

• Employ strategic marketing skills, including customer segmentation, market planning, and competitive analysis to respond to organizational marketing challenges.
• Effectively communicate value propositions and brand definitions in multiple media formats in the forms of advertising, personal selling and public relations.
• Apply appropriate theories to analyze and modify communication.