Apr 19, 2024  
2023-2024 Catalog 
  
2023-2024 Catalog
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BUS 242 - Advertising


Semester Offered: Fall Only
Advertising examines the fundamentals of advertising as it relates to marketing promotions. This course addresses planning, creating, executing, and monitoring integrated advertising campaigns. Specific topics include print media, broadcast media, copywriting, and international advertising.
Credits: 3
Prerequisite(s): BUS 212  



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