Apr 19, 2024  
2023-2024 Catalog 
2023-2024 Catalog

Marketing Certificate

Award: Certificate

Degree Code: BCMA

Number of Credits: 22

Program Description

The certificate in marketing will prepare students for entry into the field of marketing.  The Marketing Certificate addresses identification of customer needs as well as how to communicate information about the products and services to both actual and potential customers.  Additionally, this certificate introduces pricing strategies, sales strategies, and specific advertising strategies to help organizations sell their products and services and thus satisfy customer needs and wants.

Transfer Information

Cecil College has articulation agreements with Maryland and regional institutions. Contact your advisor for detailed information.

Program Outcomes

Upon successful completion of this program, students will be able to:

  • Employ strategic marketing skills, including customer segmentation, market planning, and competitive analysis to respond to organizational marketing challenges.
  • Effectively communicate value propositions and brand definitions in multiple media formats in the forms of advertising, personal selling and public relations.
  • Analyze a target market and develop product, pricing, promotion, and placement strategies to meet customer demands and organizational profit targets.