Apr 19, 2024  
2023-2024 Catalog 
  
2023-2024 Catalog

Marketing, AAS


Award: Associate of Applied Science

Degree Code: BCMS

Number of Credits: 60

Program Description

This program will prepare students for entry into and career advancement in the field of Marketing.  The Marketing program addresses identification of customer needs as well as how to communicate information about products and services to customers and potential customers.  Additionally, this degree addresses the pricing of products and services, and response to growing markets in different countries and cultures.

Transfer Information

Cecil College has the following transfer agreements:  https://www.cecil.edu/student-resources/advising-transfer/transfer-agreements.  Additionally, transfer information is available at the ARTSYS website (The Articulation System of Maryland). Contact your advisor for detailed information.

Career Opportunities


Marketing specialist, marketing coordinator, marketing assistant, and public relations specialist.

Required Courses


Recommended Sequence


The following is a recommended sequence of courses for completing this program as a full-time student. Developmental and prerequisite course requirements, credit load, and/or course availability may affect a student’s individual progress. Students should consult their degree audit at MyCecil or an academic advisor for individual degree planning.

Program Learning Outcomes


Upon successful completion of this program, students will meet the General Education Student Learning Outcomes and be able to: 

  • Employ strategic marketing skills, including customer segmentation, market planning, and competitive analysis to respond to organizational marketing challenges.
  • Effectively communicate value propositions and brand definitions in multiple media formats in the forms of advertising, personal selling and public relations.
  • Analyze a target market and develop product, pricing, promotion, and placement strategies to meet customer demands and organizational profit targets.
  • Utilize economic and business concepts to analyze domestic and global business opportunities.